Brawley-only “Gold Line” Route Approved By Brawley Council

By Chris Furguson
At their July 16th meeting, the Brawley City Council approved a map for an incoming city-centered bus route that is expected to begin servicing public transportation users in September.
The proposed route, which is centered around the new transit center on South Plaza and its North Plaza counterpart, includes a total of 29 stops that hits parts of the city not being serviced by the current routes, including much of the city north of Main street and areas near the shopping centers in the southwest portion of town.
This will make Brawley the second city in Imperial County to have a city-centered route. El Centro currently has two routes, the Blue and Green Lines, that reach areas of that city not touched by the main routes.
The new route also makes a stop near the shopping center located near the southwest portion of the city that includes the Wal-Mart SuperCenter and the incoming Starbucks Coffee shop.
The route will be serviced with a 16-seat shuttle similar to the ones used in El Centro for their Green and Blue lines. The entire loop will run around 65 minutes and will join up with the main routes at the Plaza.
Brawley Public Works will paint red no-parking zones at all of the proposed new stops and add signs where needed. The cost to the city will be $5,000 in the Streets Budget.
The speed of the incoming route is thanks to a successful grant application by the Imperial County Transportation Commission.
Resident concerns also included a lack of stops on Main Street east of Palm Avenue, where an incoming Family Dollar is set to open in the near future, and possible routes to the SDSU Campus east of town.
The City Council also approved a final order adjustment to the incoming Transit Center located at the corner of South Plaza and G Street. The center is expected to be completed later this month for a ribbon cutting soon afterwards.