EnviroIngenuity Brings Energy Efficient Vertical Farming Process and Locally-Grown Food to Laguna Beach

Alegria Farm in Laguna Canyon is Orange County’s First Hydroponic
Vertical Farm; employs Verti-Gro(R) Systems

LAGUNA BEACH, Calif., Aug. 20, 2012 (SEND2PRESS NEWSWIRE) — Local
entrepreneur Erik Cutter has bought the farm – literally.
EnviroIngenuity today announced the phase one completion of Alegria
Farm, Orange County’s first hydroponic vertical farm. Engaged in the
promotion of sustainable technologies, EnviroIngenuity has brought a
new farming system to the west coast.

It wasn’t enough for Cutter to develop and sell a successful
automotive design company, publish Baja Life Magazine for 15 years,
operate a marketing and web design firm, and sell high-end resort
properties. This Laguna Beach-based entrepreneur turned his latest
hobby – growing food – into his latest venture.

Alegria Farm is located on 1/4 acre in Laguna Canyon. Today, more than
7,000 plants are growing in 120 vertical towers producing an exotic
tasting variety of leafy greens, medicinal herbs and heirloom
vegetables. And the farm is still expanding.

Alegria Farm utilizes the Verti-Gro(R) hydroponic system, a futuristic
farming technique featured at the Epcot(R) theme park at Walt Disney
World Resort in Orlando, Florida for last 16 years. The commercial
system uses stacked pots with nutrients and water automatically
dripped through the plant’s root system. Plants grow using 90 percent
less water, 50 percent less fertilizer, 70 percent less land and zero
toxic pesticides – all while delivering 10 times the yield of
traditional organic farming.

Hydroponic farming is soilless and utilizes coconut fiber instead of
organic soil, which virtually eliminates pesticide usage to produce
stronger plants that are substantially more nutrient-rich.

“We have nicknamed Alegria Farm ‘the farmacy’ because – aside from
being delicious – the raw, natural food we are growing is super rich
in enzymes, nutrients and phytochemicals. Dense nutrients remain
intact in our food when it is consumed close to the time it is
harvested. The high-yield, non-toxic nature of the Verti-Gro’s(R)
system makes it easy to farm within the city limits so we can deliver
the freshest produce possible. Our short delivery time has resulted in
our new phrase, ‘Farm to Table in Minutes,'” said Cutter. With an
education in biochemistry and oncology and an avid researcher of
health and nutrition, Cutter hopes to alter the way food is perceived
and teach people how important it is to know where your food comes

“If you agree with Hippocrates, ‘Let thy food by thy medicine,’ then
let Alegria Farm be your Farmacy,” says Cutter.

In addition to creating access to locally-grown, highly nutritious,
pesticide-free greens and vegetables, Alegria Farm is creating jobs
for young people through its subscriber-based produce delivery
service, Alegria Fresh.

“Instead of a paper route, we will hire young people to handle our
produce route,” said Cutter. “Subscribers to our home delivery produce
route will receive a beautifully arranged bouquet of produce once,
twice or three times each week,” Cutter said. “Picked fresh the same
day, these bouquets provide nature’s most powerful bioavailable
vitamins, minerals, enzymes and disease-fighting phytonutrients.”

The company is currently seeking applicants for its produce route.

“Orange County has transformed from an agricultural to a dense urban
mecca, so far less space is available to farmers making vertical
farming a great solution to increase access to healthy food and reduce
impact on the environment,” Cutter added.

For more information on Alegria Farm or to schedule a private tour,
please visit http://www.AlegriaFresh.com
or follow on Facebook and Twitter.

About EnviroIngenuity:

EnviroIngenuity was founded in 2009 by Erik Cutter. The company is
comprised of forward-thinking professionals, whose goal is to take
advantage of the growing demand for more efficient, cost effective
sustainable energy solutions, employing solar PV, hi-efficiency LED
lighting, green building and hydroponic vertical food production
technologies, the latest venture being the development of the Alegria
Farm. EnviroIngenuity’s mission is “advancingreenergy” and reducing
waste, thus better utilizing limited natural resources. As we invest
in a lower carbon future, the EnviroIngenuity team is focused on
helping organizations move forward to deploy sustainable energy
solutions using disruptive technologies. Learn more at: