By Mario Conde
Downtown Calexico could change dramatically if a proposal to have digital billboards and Free WI-FI goes through.
A presentation was made weeks ago to the Business Improvement District and the Calexico Chamber of commerce by Daniel Chairez who wants to provide digital billboards at downtown Calexico in order to market the area with new technology and attract new customers. These digital billboards will also provide free internet for customers and businesses in downtown.
“Digital Billboards made an excellent match for our town. We are advertising for local markets, keeping the money locally and renewing our town to a new digital age.” Chairez said.
Chairez, along with his brother, are teaming up to consolidate this project in the near future. The project consists in installing LED, Plasma, and LCD displays at buildings around downtown that will show videos of Calexico businesses only. Chairez said he will only market Calexico businesses at downtown Calexico and not outside agencies that compete with downtown that would take sales tax to other cities.
“Imagine as you are driving or walking in downtown and you have these big High Definition screens giving the latest updates on the border wait, the value of the peso, special local events, and the bus schedules. All while checking your email or downloading music or videos on your Wi-Fi device. Downtown has always targeted and marketed to the older generation which makes it clear why many younger generations of shoppers don’t shop downtown.”
The process to have these digital billboards in Calexico will be a long one since it will require the approval of the Planning Commission and see where and how many digital billboards would be permitted in order to comply with the sign ordinance that was approved by the City last year.
“With Digital Billboards, we are moving along with today’s market. Keeping up with technology and blighting up our town with less power efficient billboards it’s like having our own little piece of Times Square or Vegas. This is something for generations to come see and feel proud of our City.” Chairez said.