Imperial Valley Mall Launches Tourism Program

Visitor Savings Pass Targets Mexican Nationals

[El Centro, CA] — Imperial Valley Mall continues to build on the international shopper base and tourism markets by launching a Visitor Savings Pass just in time for summer.
“Mexican Nationals represent the tourist shopper in these communities. It is vital for us to reach this important shopper base through targeted marketing efforts such as the bilingual Visitor Savings Pass,” said Veronica Baca-Martinez, Group Marketing Director for CBL.
International shoppers looking to save money without sacrificing the amount of items they can buy will find exclusive savings offers from national and specialty tenants inside the bilingual pamphlet. And as an additional incentive, the pamphlet is FREE! The Visitors Savings Pass is available at Imperial Valley Mall’s Customer Service Center located near Express and Forever 21 on the west side of the mall.
In order to increase visibility of the Visitor Savings Pass and gain more exposure, the shopping center has also developed partnerships with the local tourism offices, area attractions and hotels.
About Imperial Valley Mall:
Imperial Valley Mall is managed by CBL & Associates Properties, Inc. of Chattanooga, Tennessee, (NYSE:CBL). Imperial Valley Mall is a 762,637 square-foot regional mall with an outstanding anchor line-up including Dillard’s, JCPenney, Macy’s, Sears and Cinemark, plus over 100 specialty shops, one-of-a-kind food court, restaurants and entertainment. Imperial Valley Mall is conveniently located just off I-8 at Dogwood. More information can be found at