Year-to-Date Sales Continue Positive Trend
El Centro, CA—Imperial Valley Mall announced today that first quarter and year-to-date sales
for 2010 are up from a rough year in 2009. Imperial Valley Mall, along with the other CBL
border malls, is performing well due in part to the strong performance of the Mexican peso,
which makes the economic climate more favorable for the center’s Mexican National shopper
base. Additionally, a positive sales trend is always favorable for leasing discussions.
In an effort to continue building on the international shopper base and tourism markets, Imperial
Valley Mall is launching a new Visitor Savings Pass. This bilingual pamphlet features special
savings offers from twenty-four participating retailers. “We are thrilled to offer a great savings
incentive for out-of-town visitors from both Mexico and the U.S., just in time for the summer.
This free savings pass will be made available at the Mall’s Customer Service Center as well as
through local attractions and hotels,” said Veronica Baca-Martinez, Group Marketing Director
for Imperial Valley Mall.
Imperial Valley Mall is managed by CBL & Associates Properties, Inc. of Chattanooga,
Tennessee, (NYSE:CBL). Imperial Valley Mall is a 762,637 square-foot regional mall with an
outstanding anchor line-up including Dillard’s, JCPenney, Macy’s, Sears and Cinemark, plus
over 100 specialty shops, one-of-a-kind food court, restaurants and entertainment. Imperial
Valley Mall is conveniently located just off I-8 at Dogwood. For more information, visit online at