Imperial Valley Mall partners with Soles4Souls® for earth day event

[El Centro, CA] – This Earth Day season, shoppers across the country can drop off their old stilettos and loafers at the mall before picking up new ones. Imperial Valley Mall is excited to announce its partnership with Soles4Souls, a national shoe charity organization. Beginning March 20, shoppers at the more than 50 CBL malls nationwide will have the opportunity to celebrate Earth Day by recycling their shoes.

With an estimated 300 million pairs of shoes ending up in US landfills each year, and the more than 300 million children in the world who don’t own a single pair, the idea of recycling shoes for a cause is what motivated the partnership. Soles4Souls, the international shoe charity dedicated to giving shoes to people in need, has given away more than 7 million pairs of shoes.

A bin will be placed at the Customer Service Center near Center Court and shoppers will be able to drop off their gently worn shoes during the month long campaign, which concludes on Earth Day. With the goal of 150,000 pairs of shoes, shoes collected from all participating CBL Malls will be tallied by Soles4Souls. Soles4Souls will hold an event on Earth Day at CoolSprings Galleria in Nashville, TN to celebrate the total number of shoes collected.

“We are proud to partner with CBL Properties in this call to action to celebrate Earth Day,” said Wayne Elsey, Founder and CEO of Soles4Souls, Inc. “This initiative will not only help put shoes on the feet of the millions worldwide who need them, but it also furthers the global effort to reuse.”

“This partnership will provide many families with gently worn shoes, which otherwise may not be available to them. Soles4Souls’ charitable initiative and CBL Mall’s Celebrating the Earth campaign is a perfect opportunity to work together to support the many families in our communities. This campaign is an extension of CBL’s sustainability efforts across our portfolio,” said Veronica Baca, Group Marketing Director.

The graphic company FASTSIGNS has united with Imperial Valley Mall & Soles4Souls to produce the printed material for the shoe drive. Supporters can also sponsor pairs of shoes for children by visiting and clicking on the Soles4Souls logo.

In addition to these partnerships, Imperial Valley Mall is proud to offer a Celebrating the Earth website landing page that can be found at Visitors to this site can find helpful tips on recycling, local community initiatives and retailer recycling efforts. Imperial Valley Mall is excited to highlight the following recycling and retail efforts at mall stores: Bath & Body Works, organic product line; GAP, Sustainable store design; GAP, use of solar energy; JCPenney, recycling efforts; Payless ShoeSource, Green Footwear; Sears, Responsible Appliance Disposal Program; Subway, Reusable Lunch Bag Program; Sunglass Hut, Eco-Friendly Frames – One Frame, One Tree.

For more information about Soles4Souls and their recycling initiative nationwide, visit

About Soles4Souls®
Soles4Souls is a Nashville-based charity that collects shoes from warehouses of footwear companies and the closets of people like you.  We distribute these shoes, free of charge, to people in need around the world. Since 2005, Soles4Souls has given away over 7 million pairs of new and gently worn shoes (currently distributing one pair every 9 seconds). The shoes have been distributed in 125 countries, including Haiti, Kenya, Nepal and the United States. Soles4Souls is a 501(c)(3) recognized by the IRS and donating parties are eligible for tax advantages.

FASTSIGNS®sign and graphics centers leverage sign and marketing knowledge, state-of-the-art technology and innovative thinking to solve customers’ marketing and communications challenges—from the simple to the simply impossible™—to help companies realize their full potential through the use of effective, impactful signs and graphics. FASTSIGNS® centers provide consulting, file transfer, design, production, delivery and installation for a full range of custom sign and graphic solutions. FASTSIGNS International, Inc. is the worldwide franchisor for the more than 535 FASTSIGNS® centers located in the US, Canada, the UK, Brazil, Mexico and Australia (where centers operate under the name SIGNWAVE®). 2010 marks the fifth consecutive year that FASTSIGNS International, Inc. has been ranked #1 in the business services category, by Franchise Business Review. For more information, visit or call 800.FASTSIGNS.

About Imperial Valley Mall
Imperial Valley Mall is managed by CBL & Associates Properties, Inc. of Chattanooga, Tennessee, (NYSE:CBL). Imperial Valley Mall is a 762,637 square-foot regional mall with an outstanding anchor line-up including Dillard’s, JCPenney, Macy’s, Sears and Cinemark, plus over 100 specialty shops, one-of-a-kind food court, restaurants and entertainment. Imperial Valley Mall is conveniently located just off I-8 at Dogwood. For more information, visit online at