Black Friday Remains Big Event For Local Consumers

By Chris Furguson

over 400 Shoppers wait in line in front of the Aeropostale store at the Imperial Valley Mall on “Black Friday” November 27, 2009.  Some shoppers waited hours to have the first chance at many of the Mall’s midnight opening deals and bargains.  Chris Furguson Photo.

over 400 Shoppers wait in line in front of the Aeropostale store at the Imperial Valley Mall on “Black Friday” November 27, 2009. Some shoppers waited hours to have the first chance at many of the Mall’s midnight opening deals and bargains. Chris Furguson Photo.

Similar to scenes across the country, thousands of shoppers burned the midnight oil at a special Black Friday event at the Imperial Valley Mall on November 27.
Hundreds were in line for stores like Aeropostale, the Disney Store, Forever 21 and Anchor Blue, although many weren’t searching for gifts beyond the immediate family.
“I’m just here for me and my kids,” said one customer in the over 400 person line at Aeropostale.  “I’m not thinking about shopping for anyone else right now.
A similar sentiment was expressed by Sije Vargas, a 17-year old from El Centro who waited in line at Forever 21.
“I’m only getting stuff for myself.  Jeans, t-shirts, sweaters.  I just hope there’s some good stuff when I get inside.”
While the Imperial Valley Mall was closed on Thursday, the doors were opened early for
While the major anchor chains, like JC Penney, Sears Dillard’s and Macy’s were closed until 5am, most of the smaller retail outlets were open at midnight.
Around the country, more people were shopping, but spending less than in previous years.  Additionally, shoppers were focused on advertised items rather than gifts for family.  The mixed reaction partially contributed to a dip in the national stock exchanges.
At local department stores, locations were packed but no  incidents of violence and rowdiness were reported.
Security at such locations were on high alert due to the death of a temporary Wal-Mart employee in New York state last year.
While sales were lackluster on Friday for some locations, many received a much needed boost on Saturday.
Online sales jumped as well, with an increase to $595 million on Black Friday alone.  Visits to Amazon.com rose 28% from last year while the number of hits on Wal-Mart.com went up by 22%.  Cyber Monday.
Black Friday is known as the day where brick-and-mortar stores begin to turn a profit, or “go into the black.”
Cyber Monday is known as the day when shoppers, fresh off the holidays, come to work and use their office’s faster internet connnection to do their holiday shopping.

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